Everyday, redesigned to feel SoGOOD.

GROUP SoGOOD builds brands that make life better, thoughtful design, durable materials, and real utility.

Explore our brands

Explore our brands

Invest with us

Invest with us

"I refuse to accept mediocrity, inflated prices, or broken systems. We work hard, we move fast, we break what doesn’t work to rebuild it better. GROUP SoGOOD is about creating real value, with real partners, for people who deserve products that truly make life better."

Gaëtan, Founder of GROUP SoGOOD

Our Brands

Three verticals. One promise: make the everyday better.

Our Brands

Three verticals. One promise: make the everyday better.

Live SoGOOD

Live SoGOOD creates durable, thoughtful essentials that make everyday life simpler and more joyful. From foldable bottles and premium kitchenware to soft silicone night lamps, we redesign daily objects with noble materials, smarter processes, and sustainable packaging. We bring comfort, efficiency, and care into modern living.

Visit Live SoGOOD

Visit Live SoGOOD

Taste SoGOOD

Taste SoGOOD is a celebration of authentic flavors sourced directly from growers and producers worldwide. From freeze-dried berries in Eastern Europe to rare spices, honey, coffee, and oils, we cut out middlemen to deliver quality at fair prices. We bring home the tastes discovered in our travels, honest, abundant, and accessible to everyone.

Visit Taste SoGOOD

Visit Taste SoGOOD

Feel SoGOOD

Feel SoGOOD reinvents daily care rituals to make you feel powerful, motivated, and alive. More than clean ingredients and sustainable packaging, it’s about creating moments that lift your day, from energizing showers to cozy after-care. Built with community feedback, sourced with integrity, and designed for experience, it turns routine into a lifestyle that simply feels SoGOOD.

Visit Feel SoGOOD

Visit Feel SoGOOD

Sister Brands & Playful Projects

Three verticals. One promise: make the everyday better.

Sister Brands & Playful Projects

Three verticals. One promise: make the everyday better.

TOSSIT

TOSSIT

TOSSIT

TOSSIT is the super simple throwing game that anyone can play — from kids age 3+ to grandparents. Just toss the suction-cup darts and watch them stick to almost any surface. Easy to learn, endlessly fun, and surprisingly addictive, it’s made for family nights, parties, or just passing time anywhere. No screens, no fuss, just laughter, movement, and connection. With TOSSIT, we turn any moment into play, proving that joy doesn’t need rules, only a good toss.

Worldwide website

Worldwide website

US website

US website

Ultims

Ultims

Ultims

ULTIMS is the all-in-one e-commerce and ERP solution built by high-performing sellers, for high-performing sellers. We’re not here to out-shout Shopify or WooCommerce. We’re here to solve the real pain points of scaling online businesses.


"You can’t win a race with a cruise car; you need an F1 built by drivers, not engineers." - Gaetan


That’s what ULTIMS is: a platform that integrates speed, customization, and efficiency to let sellers focus on growth, not fixing broken tools.

Job offers

Job offers

PROCESS

What Makes Us Different

A transparent process of collaboration and feedback

PROCESS

What Makes Us Different

A transparent process of collaboration and feedback

Design that lasts

Premium materials, fewer, better things.

01

Design that lasts

Premium materials, fewer, better things.

01

Design that lasts

Premium materials, fewer, better things.

01

Faster to market

Short cycles from idea to shelf, driven by real feedback.

02

Faster to market

Short cycles from idea to shelf, driven by real feedback.

02

Faster to market

Short cycles from idea to shelf, driven by real feedback.

02

Smarter systems

Lean sourcing, agile logistics, transparent partners.

03

Smarter systems

Lean sourcing, agile logistics, transparent partners.

03

Smarter systems

Lean sourcing, agile logistics, transparent partners.

03

Proof, not hype

We test, iterate, and keep what truly works.

04

Proof, not hype

We test, iterate, and keep what truly works.

04

Proof, not hype

We test, iterate, and keep what truly works.

04

Our Achievements

From soft silicone night lights and foldable bottles to freeze-dried fruits and premium care products, GROUP SoGOOD is already building global traction with speed and scale.

Our Achievements

From soft silicone night lights and foldable bottles to freeze-dried fruits and premium care products, GROUP SoGOOD is already building global traction with speed and scale.

800,000+

800,000+

products sold in just 3 years

products sold in just 3 years

40+

40+

countries where our brands are already present

countries where our brands are already present

10

10

countries of operation, from Japan to the USA

countries of operation, from Japan to the USA

Invest With Us

We’re opening our doors to partners above the €50k level, strategic investment dedicated to stock, cashflow, and infrastructure. This isn’t about short-term wins; it’s about building the backbone of a global consumer ecosystem.

Your support will help us:

  • Construct a freeze-dried food factory in Bulgaria, securing production at scale.

  • Develop a second food facility in Vietnam, expanding into high-demand categories.

  • Build a solid European logistics hub, faster, leaner distribution for all brands.

  • Launch ULTIMS, our state-of-the-art e-commerce platform, not a local tool, but a global all-in-one solution built by real sellers for real growth. You can’t win a race with a cruise car; you need an F1, designed by drivers who know the track.

    Invest with us and help create the infrastructure for a new standard in better everyday living.

Invest With Us

We’re opening our doors to partners above the €50k level, strategic investment dedicated to stock, cashflow, and infrastructure. This isn’t about short-term wins; it’s about building the backbone of a global consumer ecosystem.

Your support will help us:

  • Construct a freeze-dried food factory in Bulgaria, securing production at scale.

  • Develop a second food facility in Vietnam, expanding into high-demand categories.

  • Build a solid European logistics hub, faster, leaner distribution for all brands.

  • Launch ULTIMS, our state-of-the-art e-commerce platform, not a local tool, but a global all-in-one solution built by real sellers for real growth. You can’t win a race with a cruise car; you need an F1, designed by drivers who know the track.

    Invest with us and help create the infrastructure for a new standard in better everyday living.

Growth Multiplier

€50k

minimum

A simple, high-impact investment designed for scale. For investors seeking bold multiples in a defined timeframe.

Get In Touch

3–4 year term

Target return: 2x–3x principal at maturity

Backed by tangible assets: factories, logistics, and stock

One clear repayment at the end of the term

Convertible Loan

€250k+

mid-size ticket

A balanced approach offering security with upside potential. For investors who want flexibility and optional equity without giving up security.

Get In Touch

3–5 year term

8–12% annual interest (paid yearly or deferred)

Option to convert into equity at a discount at maturity

Protects downside, opens upside if you want it

Profit-Share Agreement

€500k–€2M

A partnership linked to real operating profits. For investors who want steady yearly returns plus principal repayment.

Get In Touch

5–7 year term

Annual share of net profit (5–8%) from a chosen project (e.g., Bulgarian factory, Vietnam food unit, or ULTIMS platform)

Principal repaid at end of the term

Recurring cash flow + guaranteed exit

Growth Multiplier

€50k

minimum

A simple, high-impact investment designed for scale. For investors seeking bold multiples in a defined timeframe.

Get In Touch

3–4 year term

Target return: 2x–3x principal at maturity

Backed by tangible assets: factories, logistics, and stock

One clear repayment at the end of the term

Convertible Loan

€250k+

mid-size ticket

A balanced approach offering security with upside potential. For investors who want flexibility and optional equity without giving up security.

Get In Touch

3–5 year term

8–12% annual interest (paid yearly or deferred)

Option to convert into equity at a discount at maturity

Protects downside, opens upside if you want it

Profit-Share Agreement

€500k–€2M

A partnership linked to real operating profits. For investors who want steady yearly returns plus principal repayment.

Get In Touch

5–7 year term

Annual share of net profit (5–8%) from a chosen project (e.g., Bulgarian factory, Vietnam food unit, or ULTIMS platform)

Principal repaid at end of the term

Recurring cash flow + guaranteed exit

Team Behind Success

At GROUP SoGOOD, we don’t follow the status quo, we challenge it. We’re builders, explorers, and bon vivants: we love good living, but we also believe in responsibility and in doing things the right way.

Because we travel the world, we know the real price of goods, how to move them efficiently, and how to offer true value without inflated margins. We refuse to feed broken systems: no useless middlemen, no artificial price hikes, no bureaucracy that slows down progress.

We believe in hard work, in real partnerships, and in moving faster than anyone thinks possible. Yes, we break things, but only to rebuild them better. By merging the ideas of our team, our global network, and the cultures we immerse ourselves in, we create smarter, richer products that make everyday life better at a fair cost.

That’s our spirit: live well, stay curious, and build a world where feeling good is not a luxury, it’s the standard.

Team Behind Success

At GROUP SoGOOD, we don’t follow the status quo, we challenge it. We’re builders, explorers, and bon vivants: we love good living, but we also believe in responsibility and in doing things the right way.

Because we travel the world, we know the real price of goods, how to move them efficiently, and how to offer true value without inflated margins. We refuse to feed broken systems: no useless middlemen, no artificial price hikes, no bureaucracy that slows down progress.

We believe in hard work, in real partnerships, and in moving faster than anyone thinks possible. Yes, we break things, but only to rebuild them better. By merging the ideas of our team, our global network, and the cultures we immerse ourselves in, we create smarter, richer products that make everyday life better at a fair cost.

That’s our spirit: live well, stay curious, and build a world where feeling good is not a luxury, it’s the standard.

Get in Touch

We’re always open to new ideas, partnerships, and conversations. Whether you’re an investor, a future collaborator, or just curious about what we’re building, we’d love to hear from you.

or email us directly: hello(at)groupsogood.com

HQ: Torna iela 5-11, Dzelda, LV-3824, Latvia